Commerzbank AG

Info

Commerzbank was in 2002 the third largest business bank in Germany.

Task

The assignment was to communicate the (then new) positioning with the claim « Ideen nach vorn » (ideas ahead), in a way, that the thought of new thinking at the bank is implicitly communicated.

Result

We think we did a great job – but listen for yourself…

Commerzbank audio logo

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